It tells your potential customers how to feel about your products. Brand is your voice, mission, vision, and your brand story. Remember, brand is different than branding. “I’m always drawing inspiration and collecting inspirational images, no matter where I am.” Creator Josie Bullard calls mood boards a “great way to plan ahead, establish an esthetic, remind you of your goals, and provide you with tons of inspiration.” 2.
Corinne Anestopoulos, BikoĬollect images, colors, and textures from nature, architecture, fashion, or travel, and then identify themes that emerge. I’m always drawing inspiration and collecting inspirational images, no matter where I am. Camille Enrico jewelry is known for its unique combination of metals and textiles-giving each piece instant recognizability and cohesiveness with the rest of the designs.ĭepending on how you like to get inspired, you may set up Pinterest boards, design your own digital mood boards, use a jewelry design mobile app, or even assemble inspiration physically on a bulletin board or in a sketchbook. Before hiring a designer to develop branding and individual pieces, business owners should run through a few exercises to define your overall signature style. Success as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design, and consistent branding. Now, though her collections evolve with trends in the jewelry industry every year, the common thread is a recognizable look that defines her brand and secures repeat business. “Nobody else was doing that,” she says, noting that shiny silver was the trend at the time. “But it was just my taste.” When she launched, Corinne was working with a brassy finish. “Somehow I felt like, just by fluke, I found a market for something new without meaning to,” she says. That’s what Biko founder and designer Corrine Anestopoulos did, launching her collection based on personal style. Using Google Trends, you can also see broad global search volume for a particular term.Īlternatively, you might look into adjacent trends or consumer habits, such as the appetite for customizable experiences like engraving, or ethically sourced materials.īut business owners don’t have to just follow trends-you could also use your jewelry business to start your own. Read fashion and jewelry blogs and publications and follow influencers in the space to stay on top of trends for each upcoming season. Researching trends is one way to determine (and validate) your chosen direction, and it’s an important step when understanding how to start a jewelry business online.
This will determine how you market them to your target audience. Start by defining your ideal customer (classic, trendy, brides, socially conscious consumers, etc.) and decide whether your products are occasion specific (wedding, party, everyday, etc.). Once you’ve narrowed down the broad category for your startup jewelry business, it’s time to carve out a niche for your products. Occasion/statement, design-savvy/collector/gift-giving customerīiko's jewelry sits somewhere in between costume and fine, selling high-quality designs made for everyday wear.Price point varies but usually mid-range.This category covers everything else, from jewelry made with mid-range materials (textile, metals, semi-precious gems, wood, 3D printing, etc.) to jewelry defined as art (collectible, made to order, one of a kind) or highly skilled craftsmanship.Made of inexpensive or less expensive metals and materials (beads, wire, plated metal, plastic, synthetic gems, etc.).
For the luxury/wedding/special occasion customer.Made with excellent craftsmanship, usually not mass produced.Made with precious and semi-precious metals and gems.Each category has its own materials, production process, price point, and customer profile: One of the first questions to ask yourself is: fine or fashion? Or maybe your interest lies somewhere in between. Whatever your motivation or skill level, understanding how to start a successful jewelry business at home or anywhere comes with its own set of considerations and complications.
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